How can we use AI agents to create blog posts that rank on Google?

## The Core Answer

To effectively use AI agents for creating blog posts that rank on Google, it’s crucial to start with human-generated content. Google has become adept at detecting purely AI-generated content, which can lead to deprioritization in search rankings. Instead of relying solely on AI tools like ChatGPT to write articles from scratch, consider using your own insights and voice as the foundation. This could mean recording a live session, talking about your experiences or industry insights, and then leveraging AI to help refine and expand those ideas into a full blog post.

Kyle Balmer shared a practical workflow: he starts with an hour-long live show, which gets transcribed into text. This transcript then serves as the basis for a newsletter. From there, he extracts stories and uses AI to expand them into articles. This method not only maintains a human touch—ensuring authenticity—but also efficiently generates substantial content daily that can rank well on Google.

Why This Works

The reason this approach is effective lies in the way search engines evaluate content. Google’s algorithms prioritize unique, engaging content that reflects a human perspective. By beginning with your own thoughts, you provide a narrative that resonates more with readers. This human element is critical because it adds personality and context, which AI alone cannot replicate.

A Key Consideration

Many entrepreneurs fall into the trap of asking AI tools to write articles directly by simply inputting a topic. However, as Kyle pointed out, this often results in generic content that lacks depth and personality. Google’s algorithms are increasingly sophisticated and can readily identify low-quality, formulaic writing often generated by AI without human oversight. Therefore, injecting your unique voice and insights is essential to creating content that stands out.

How to Apply This

Here’s a straightforward approach to using AI effectively for blog content:

• Record Your Thoughts: Start by recording a casual talk or a Q&A session on a topic relevant to your audience. Use tools like Zoom or even a smartphone to capture your thoughts.

• Transcribe and Summarize: Use transcription software to convert your recording into text. From there, summarize key points or insights that you would like to highlight.

• AI Expansion: Take your summarized points and feed them into an AI writing tool. Ask it to expand on these ideas, providing additional explanations, examples, or nuances that help flesh out your original thoughts into a full article.

• Editing and Personal Touch: Finally, review the AI-generated content, adding your personal touch or additional insights to ensure it aligns with your voice and brand.

By following this process, you can produce high-quality, engaging content that is more likely to rank well on Google while also saving time compared to writing everything from scratch.

Common Pitfalls to Avoid

One major pitfall to watch out for is over-reliance on AI for content creation. While AI can be a powerful tool for expanding ideas, it should not replace the human element in writing. Avoid simply asking an AI to write a full article based on a prompt without any human input.

Additionally, ensure that the final content reflects your voice and expertise. Generic AI-generated content will likely struggle to rank on search engines due to its lack of uniqueness. Always prioritize adding personal insights and experiences to make the content resonate more with readers.

By being mindful of these common pitfalls and focusing on combining human creativity with AI assistance, you can create blog posts that not only rank well but also engage and inform your audience effectively.