A guide, which has become very popular on Twitter, this is a guide from Greg Eisenberg. If you don't know him, make sure you're following him. He's primarily on Twitter and he's talking about finding applications, apps on the telephone - talking about iPhone apps, talking about Google apps - that people are buying. People are spending good money on, but they hate.

Then we're gonna use something like Claude Code or some other vibe coding tool to very quickly replicate the functionality of the application and launch a better version, a cheaper version, a more advanced version, whatever it is. We are going to go into the market and we are going to blow people out of the water using vibe coding tools on applications that make money, but are disliked.

The Gold Rush Has Shifted

We have had an app gold rush before - happened maybe 10 years ago when the iTunes store, Google Play Store. That was the place where you could make a billion dollars. You could go on there and you could build an application like Instagram.

However, prior to a couple of months ago, this was tricky. You could have an idea. Yeah, absolutely. But you would have to have either the money to hire a technical team, you'd have to have the technical know-how to build applications, or you'd have to find a CTO or somebody who had those skills and then you would split the company.

That technical block has been eradicated by Claude Code. We can now give an application, we can give screenshots of an application to Claude Code and say, Hey, can you build this for me? And Claude Code will do it. You can rebuild any application - the interface, the functionality of it - for $20 a month, for $100 a month if you want a better version.

My Personal Experience

Last week I was trying to copy a URL from my telephone over to my Android TV. I needed to add some plugin on my Android TV and I did not want to have to type using my remote control a big long URL that had an API key - a massive amount of fuss.

I went on the app store - the Google version - and the app store was full of hundreds of applications to talk to your TV, use it as a remote. They're complete and utter dog shit. Hundreds of these applications follow the same predatory practice.

Reviews: 3.9, probably fake five stars. "Works for my TV perfectly, no complaints, but the ads need to go." "The phone got a virus because there's no warning, they just pop up." "I accidentally clicked it and now I have a virus." "It works but pops up full screen ads while I'm scrolling." "It's $5 a month."

This has 50 million downloads and 650,000 reviews. I, out of spite, refused to pay. So I stopped what I was doing and went to Claude Code and said, build me an application that does this. And I gave it screenshots. 15 minutes it took, and it built me an application. I got it on my telephone via TestFlight, and then was able to use it on my TV. Took about half an hour all the way through.

Phase 1: Hunt for Hated Utility

According to Greg, we're looking for something that has a monthly revenue of $50,000 to $200,000 roughly with an app store rating of less than four stars. Greg Eisenberg talks about Sensor Tower - this is the ultimate version. It's not cheap - we're talking hundreds of dollars a month.

There are a few others. AppArc is free. Fox Data is also free. These will give you some information - whether or not it's going to be as accurate as Sensor Tower, we know it's not, but it will point you in the right direction.

The Boring Rule

Don't go for the flashy things. Don't try to build the next Instagram. Don't try to build the next TikTok. Don't try to build an AI application necessarily. Do boring shit.

Greg gives an amazing example of a person who created an application called Alarmy, which is a loud alarm clock. That's it. That is the unique selling point. It's louder than the default app. They have half a million downloads and make half a million dollars a month.

So don't overthink this. Don't think you need to create the next billion dollar app. You need to create something people will find useful.

The Key Insight

We are not trying to build a billion dollar app. That's a different game. Instead, we're gonna build something that puts food on our table and allows us to live a very good life. If we can build something that gives us a few thousand dollars, $10,000 a month, that's life-changing for most people.

This is not about technical skill anymore. The game has shifted. It's about having an idea and then being able to market it very well.