Part 6: From Education to Conversion - Turning Trust into Sales

Bringing to the sale

We are not just educators. We are running a business.

Remember that the purpose of this expert educational content is to bring people down our audience and sales funnels by providing value.

Educating our customers builds up trust. And trust leads to sales.

The sale is bottom of the funnel content that works after a prospect has followed and consumed our work for a period of time. Sometimes this is fast. Sometimes it takes months. But as long as you are continuing to put out educational expert content and building up trust you will eventually get them to that sale.