Part 3: Written Content Creation - Converting Expertise into Engaging Blog Posts and Social Media Threads

Hey Prompt Entrepreneur,

We're now ready to start shaping up and publishing our expert guide content.

In this Part we'll look at written content. In the next Part we'll move to video.

Let's get started:

✍️ Summary Written Guides

• long form written

• short form threads The whole purpose of the method we are exploring is to create middle of the funnel content for followers to show them our expertise and authority in our niche. From this we build trust and (subsequently) our business.

  In the last Part we came up with ideas for our content and created the core message.

  That core message can now be adapted into different formats. We'll look at both long form written content and short form written content.

Long form written content

Long form content can live in multiple places.

My favourite are:

• a blog, for SEO (ie. getting seen on Google)

• long form post on Twitter

• LinkedIn articles Basically anywhere where people are used to spending more time reading.

  Here's a prompt to convert our core message into a long form written content piece:

ChatGPT will use this to generate a long form piece like so: Make sure to add additional narrowing constraints to your prompt to better make it sound like you want. We can also improve our article with this basic prompt:

ChatGPT will suggest alternatives like so:

Make sure to add additional narrowing constraints to your prompt to better make it sound like you want. We can also improve our article with this basic prompt:

ChatGPT will suggest alternatives like so: ! https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/53bad072-d130-4ac6-8b57-52194f3be98a/Screenshot_2024-07-02_at_15.49.57.png?t=1719931809 Then just tell ChatGPT to apply the changes you agree with. Funnily enough ChatGPT is better at capturing these after it produces them. If you prompt with "don't sound too AI generated" ChatGPT can't do it! Alternatively:

• use Claude for overall better written results
• use Quillbot to analyse and provide fixes for AI-sounding text
• rewrite manually Once you are happy with the piece go ahead and publish it in all the locations you've selected for long-form written content. Don't worry about placing the same article in multiple places. This just gives it more reach for different audiences.

Short form text

Next up let's convert out core message into a Twitter thread. Twitter threads do very well on Twitter (duh) for guide and education based content. They are the right length to deliver the value needed to prove expertise without it being a solid block of text. Let's use this prompt:

Use the prompt below your initial core message, not the long form article. ChatGPT will format the core message into a thread:

Adapt as required from this basic skeleton and you've got a solid thread ready to go.

You can also (optionally) link to the long form piece on your blog as a call to action at the end of the the thread.

These two prompts give you a strong foundation in written educational content. In the next Part we'll add in video content and combine the two.