What’s included in this briefing:

➕ The secret to online business success (that I discovered the surprising way in Nepal)
➕ Top 11 Prompt techniques (that puts
you in the top 10% of all AI-users)
➕ My hard earned ‘Talk to AI Fast Framework’ (that I spent 100’s of hours refining so you don’t have to)
➕ And much more!

Let’s get started:

I’ve not met you (probably) but let me have a guess why you’re here - you’ve always wanted to start a business but for one reason or another it’s never panned out.

You are doing well in your job and know that you could probably sail through life and do alright. But you feel that there’s something more.

You yearn to have more control of your time and life. Building something for yourself that you’re proud of - a business that not only pays for your lifestyle but is genuinely enjoyable.

In the first case we’re often blocked by the concern that we’re not good enough. What if I choose the wrong idea? What if it goes wrong?

There’s a level of fear that is stopping you from getting started. Instead you study more. Plan more. Prepare more. Hoping that one day you’ll be ready.

In the second case you’ve got started but got overwhelmed by the complexity of the task. Starting a business is hard. Starting a successful business is even harder!

This can manifest in many ways. Confused by the technology. Not sure if you are following the right processes. Worried that your time investment won’t lead to a return on investment.

If you can relate to either (or both) of these roadblocks you are in the right place. Both are extremely common - know that you are not alone.

Here’s the good news - with the right framework building your first business does not need to be overwhelming.

15 years ago I had recently divorced, broke and clinically depressed. I decided to pack it all in and move to Asia - as one does!

I figured if I was going to be divorced, broke and depressed I may as well do it in another country so I could learn the language as something useful to do!

I moved out to Beijing and ended up living there for 2 years.

During this time I tried out a number of businesses - all online because it wasn’t easy for a UK citizen to start a business in China.

I had read Tim Ferris’ excellent The Four Hour Workweek and was inspired to rebuild my life following that ideal of location independent, online business. Making money in expensive countries like the US whilst spending it in cheaper countries like China and South East Asia.

I knew it would work when I took a trip by train from Beijing to Tibet, a 2 week car journey through Tibet to Nepal, 2 weeks meditating and doing yoga in Nepal and then flying on to a friends’ wedding in Mumbai.

All with very limited internet.

But with the business running on autopilot without me being there.

After the trip I came out richer than I had been when I first set out - despite having very little ability to work on the business whilst away.

This for me was an a-ha moment!

And this a-ha moment probably saved my life.

After that point I began to consult and teach others on how to start, run and grow online businesses.

I’ve been helping first time entrepreneurs for over a decade to start their own online business.

Or give online business another try!

This course is not just about online business but specifically online business using AI.

Since the public release of ChatGPT in November 2022 we’ve entered a new paradigm of online business. AI affects all aspects of online business and is the most critically important development since the internet.

As such it’s important that any business we build now takes full advantage of these new technologies.

This is no longer optional.

You may have heard the phrase “AI won’t take your job, someone using AI will”.

This is true for business owners too: “AI won’t take your customers, other companies using AI will”

We’re about to have a split between those using AI and those who are not.

This happened when the internet was a new “thing”. Some companies and industries embraced the world wide web whilst others stuck their heads in the sand.

Remember travel agencies? Places where we used to go and physically buy plane tickets and book trips? Mad huh. Not so many of them any more right? But the travel agents who went online - the Kayaks, SkyScanners and Expedias of the world - are doing pretty darn well.

Previously first time business owners had to be:

• market researcher

• strategist

• brand designer

• web designer

• eCommerce integrator

• content creator

• social media manager

• sales rep

• customer service

• accountant

• bookkeeper

• and more

It’s a LOT of hats to wear. A lot of learning to do. A lot of areas for one person to cover.

AI has changed the game here - with one simple phrase used in ChatGPT: “act as”.

If I need a social media manager:

Act as an expert social media manager 
Compile a 30 day social media calendar for my business TikTok account

If I need a sales rep:

Act as a hotshot sales rep
Write an email response to this prospect who has said they'll get back to me in 6 months

We suddenly have teams of experts at our finger tips.

We just need to know the right things to say to the AI to get the results we need.

This is what I’ll be showing you in this course.

Now the part that I don’t like - talking about myself!

But it’s important so you know where I’m coming from.

Online business and working for myself saved my life 15 years ago and I sincerely believe running your own ship can be life changing for everyone.

I’ve always been naturally entrepreneurial - starting my first “business” at the tender age of 11 selling pirated video games on Yahoo Auctions. Until I got in trouble. I’m proud of my pre-puberty cease and desist letter!

My first actual business was co-founding Vietnam’s first private television station.

Fresh out of university I was young and stupid enough to not realise this was quite a big deal.

And with that (somewhat misguided) mindset it actually got done. Like Henry Ford once said: “Whether you think you can, or you think you can’t - you’re right”.

Within 9 months we were on air. A little later I sold my portion of the company and moved from Vietnam to NYC.

In New York I decided I should probably learn about this whole business stuff properly and so headed off to get my MBA at NYU Stern.

I quite quickly realised that MBAs weren’t very useful for the sort of business I wanted to start. Instead MBAs are great for people climbing the corporate ladder or those raising millions in VC cash.

It was a great experience and the academic knowledge from one of the top ten business schools in the world was top class. But it wasn’t very “helpful” for starting businesses that allowed me to keep control of my life.

Since then I’ve lived primarily back in my hometown of London, interspersed with lots of travelling.

Work has been building companies, buying companies, selling companies, consulting and educating - all in the realm of online business and digital marketing.

Until AI reared its head end of 2022 - especially ChatGPT.

It’s hard to describe the potential impact of AI, more so because we’re in the midst of the transition.

But to compare it to the advent of electricity, the computer or more recently the internet is not hyperbole.

AI will change everything. It already is.

This is very true in the world of online business and digital marketing. These information based fields are already highly online and so are most ripe for disruption by AI technologies.

Seeing the writing on the wall I threw myself fully into the study and application of AI tools in business.

I now write the Prompt Entrepreneur newsletter, publishing around 10,000+ words of AI business guides per week.

I’ve also written 8 books (as of the time of publishing this - it changes rapidly!) that have all become Amazon bestsellers.

This course is a combination of my decades in entrepreneurship, teaching online business and the new AI tools now at our disposal.

The best time to start your online business is right now.

Don't wait for the "perfect" moment or hold off until you feel 100% ready. The truth is, there will always be reasons not to start - you'll never feel completely prepared and if you wait for the stars to align, you may end up waiting forever.

Starting now is critical because in business, it's always a yellow light.

Opportunities don't announce themselves with a big fleshing green light saying "Start Now!" More often, they appear as yellow lights, signalling the chance to move forward if you have the courage. Don't sit idle waiting for a perfect green light - be ready to take action on the yellow.

Sometimes we need to be a little dumb just so we can get started. It’s easy to over intellectualise and plan. But this is just procrastination.

Instead embrace stupid like in this excellent ad from Diesel jeans:

Smart critiques, Stupid creates. So get out of your head and actually do something!

It's completely normal to feel uncertainty and doubt when starting a business. You will inevitably hit roadblocks and difficulties, no matter how ready you think you are.

This is why having a supportive community is so valuable during the startup phase - lean on others for motivation and advice when challenges arise.

Striving for perfection will only lead to analysis paralysis and procrastination. Take an iterative approach - start small, make mistakes, learn, and progress. As the saying goes, no plan survives first contact with the enemy. Adaptability is key.

Online businesses also have the advantage of easy evolution. For example, my Chinese language teaching business originally started with physical posters that were mailed internationally.

These posters were A0 sized: massive. Here’s one in a US elementary school:

Because the posters were so large they were also incredibly long, heavy and fragile - an absolute logistical nightmare.

I learned from this mistake and pivoted to digital PDFs that students could print themselves. I dropped the price 3x but increased the profits 30x.

It was a simple adaptation but made a huge difference. The point is - don't be afraid to start, even if your original idea needs tweaking. You can and will adjust as you learn.

Finally, there's an urgent reason to start now - artificial intelligence.

While AI will assist us in building businesses, it also threatens many traditional 9-5 jobs. AI automation is already displacing roles and will only accelerate.

By starting your own online business, you take charge and can benefit from technological advances rather than be vulnerable to them. Don't leave your livelihood up to an employer's whims about whether to embrace or resist AI.

Now obviously all of this doesn’t change the fact that creating and shipping a product first time can be scary.

Here are the most common fears blocking you from achieving the success YOU want:

Fear #1 “I’m not good enough”

This is a fear of not having enough expertise or skills. Here’s the thing: you don’t need to be the best.

You need to focus less on yourself and more on what needs other people have. Then match this to what value you can offer.

I’ll be providing a framework for you to work through that helps you do this.

We’ll intentionally focus on keeping your first online business manageable and achievable. From there you can launchpad to bigger, more ambitious projects if you so desire.

Fear #2 “Nobody will buy from me”

This is a fear of failure, worrying that the business will not succeed and you will lose time and money invested.

I won’t guarantee people will buy.

Odds on they won’t.

But you adjust what you are selling until they do!

The way we’ll be building and launching products is designed specifically to help you hone in on product-market fit and to make each launch incrementally better than the last. And we’ll structure each launch so that there’s minimal time and money invested

Fear #3 “Somebody else is doing my idea already”

This is fear of competition.

Here’s a mind-bender : competition is a good thing. Huh, why?

Competition means that a market exists.

I’d much rather face competition risk than market risk.

If a market exists you can find a space in it against competitors. We’ll discuss how.

If the market doesn’t exist then you’ll have no customers. Game over.

So you always want markets that have existing companies. You want competition

Fear #4 “I don’t know how to do this.”

This is fear of the unknown.

Stepping into the unfamiliar world of entrepreneurship can be daunting. Doing something new is always scary!

We want to be good at everything we do. And when we do something new guess what - we’re not good at it!

Embracing a growth mindset means knowing that as a beginner you’ll be rubbish but deciding to push through this until you (sorta!) know what you’re doing.

This course will aid this process by giving you a tried and tested framework and a support community.

Fear #5 “I don’t want to be alone.”

This is fear of isolation.

Leaving a regular job can mean losing colleagues and a daily routine.

This is very true - but you’ll get to meet a new set of peers, all working on themselves and their businesses.

You’ll build your own tribe, surrounded by people with similar goals and aspirations.

How to start meeting these people? Right in the community that comes with this course! Come find your allies.

Fear #6 “I’m not technical. “

This is a self-limiting belief generally but even if actually true you’re in luck!

We’re in the heyday of no-code tools and AI technologies that you operate by chatting. Can you work Whatsapp? You can work ChatGPT.

When I started online business it was necessary to know HTML/CSS and maybe some Python.

Don’t know what those are? You don’t need to.

Everything is much more accessible nowadays and built so that anyone with an hour to learn can operate powerful online business tools.

Fear #7 “I’ll lose everything”

This is fear of financial risk.

Worrying about investing capital without a guaranteed return is legit.

With traditional businesses this is a valid risk. Taking out a building lease for 3 years, buying equipment, hiring staff etc. is highly risky.

Hundreds of thousands are spent before making your first dollar. You need the business to work or you’ll be ruined.

To me - that’s a dumb way to start a business.

Thankfully online business - at least following the path I’ll show you - is not like that.

We intentionally only spend cash when we know there is a return. And all our initial steps will be time focused rather than cash focused.

Fear #8 “It’s not safe”.

This is a fear of losing security.

Giving up a stable income from employment is hard.

I like to say that the most addictive drugs are i) heroin ii) cocaine and iii) a stable 9-5 paycheck.

I never recommend anyone quit their day job to start a fresh business.

Instead build alongside your stable income and when your business is cash-flowing the same (or more) than your 9-5 go ahead and drop the job.

You can also segue by shifting to part time as a mid-step to further de-risk the journey.

If you work on this business full time then obviously you will move faster than someone working 9-5 - that’s just maths.

But if you have just an hour a day you can progress and build a business asset that will eventually give you greater security.

Fear #9 “I’ll be overwhelmed”

This is fear of the workload.

Many have concerns about the demands of managing everything themselves. As a first time business owner you will initially be wearing a lot of hats.

There will be a lot to do upfront. But at least you are in control of the work and your success.

And as we move further down the process we will increasingly automate and systematise. Because we’re building from scratch using online tools and using AI our ability to systematise is high. All these tools can be easily automated.

In fact Module 5 is specifically about setting up these automations so that we have time and energy to scale.

Fear #10 I’ll lose my life.

This is the fear of losing work-life balance.

Entrepreneurship can be all-consuming. This is true.

But arguably not a bad thing.

I find myself always jotting down notes for projects I want to work on.

Even on the beach -or especially on the beach!

But this is in part because entrepreneurship is fun. When you are doing something you love for work the idea of “work-life balance” ceases to make sense.

It’s all life.

This isn’t to say that you shouldn’t take breaks - you definitely need to reward yourself.

Thankfully owning an online business allows you to do so easily - travelling the world, taking breaks and living wherever you want is much easier when you don’t to worry about limited holiday days, an office to go to and expected 9-5 hours!

We’ve all built automatic habits. Everything from driving a manual gear-shift car right through to opening the X (Twitter) app every time you pick up your phone (guilty!).

I want you to to use AI in the same way.

But don’t worry I won’t have you downloading the ‘Top 10 AI apps this week”.

I want you to get started with just one - ChatGPT by OpenAI.

Later through the course I’ll introduce you to a handful of other tools that do things that ChatGPT can’t.

For now - ChatGPT.

In this course we’re taking some time out to delve into the world of prompt engineering.

Prompt engineering underlies everything that we do here at Prompt Entrepreneur so consider this a ‘crash-course’.

My goal is always to move newbies as quickly as possible through this chart, avoiding the dreaded betrayed confidence dip! This Prompt Engineering 101 guide will accelerate your AI knowledge 10x.

If AI and prompting is new to you this will be a primer in the basics. I won’t get deep into the theory because, frankly, we don’t need it for anything practical.

Instead we’ll be covering topics that will make you a better prompt engineer and therefore a better Prompt Entrepreneur.

If you know this stuff already I’d say it’s still worth the recap. And you may even pick up some tips and tricks.

Let’s kick off with some definitions so we’re all on the same page.

What is AI? Woof. Hard first question. But let’s have a shot.

Artificial Intelligence (AI) refers to computer systems that can perform tasks that typically require human intelligence, such as visual perception, speech recognition, and decision-making.

AI encompasses a wide range of technologies from basic software to cutting-edge techniques like machine learning and natural language processing.

AIs come in different flavours:

• ANI - Artificial Narrow Intelligence

• AGI - Artificial General Intelligence

• ASI - Artificial Super Intelligence

Right now all our AIs are Narrow. They perform specific narrow tasks that they are built for.

Artificial General Intelligence is an AI that can perform any task we throw at it - and if it doesn’t know how to it’ll work it out.

Artificial Super Intelligence is when we get an AI that has more intelligence than every human on earth put together.

Generative AI is a subfield of AI focused on generating new content, such as images, videos, text, 3D objects, and more.

Examples include text generators like ChatGPT, image generators like Midjourney, and 3D model generators.

The key aspect is that generative AI creates novel, original outputs, rather than just analyzing inputs. This is what distinguishes it from other AIs.

We’re seeing new generative AIs all the time. The biggie is obviously ChatGPT. But there are many others.

You can. By PROMPTING.

Prompts are the text instructions that users provide to generative AI systems to tell them what kind of output to generate. For example, "Write a poem about the British countryside" or "Generate an image of a cyberpunk city."

Carefully engineering prompts is key to guiding the AI to create high-quality results.

Prompts start as text but can help us generate imagery, audio and video.

Here for example I used the prompt “Disney Snow White, [country name], photorealistic” to create a thread about Snow Whites from all over the world:

Understanding Prompt engineering.

This is the process of iteratively refining and optimizing prompts to get the best possible output from an AI system. It involves strategically structuring prompts, providing relevant context, and giving clear instructions to guide the AI. Prompt engineering is key to utilizing generative AI effectively.

If you use the prompt “write a blog article about yoga” the result will be crap.

ChatGPT (or whichever tool you use) will create a generic version of that blog post.

It will read like an AI wrote it.

However if we adjust our prompt to something like this:

Act as an SEO expert blog writer with extensive yoga experience

Outline 5 tips, moving from beginner to advanced for improving yoga through self study. Create a yoga themed acronymn for the 5 part framework.

Use the AIDA copywriting framework.

Each tip should include between 3-5 steps.

End with a call to action to sign up to the newsletter.

Provide references and additional resources 

Create internal links between articles.

Each article should be 1000-1500 words long.

The resulting output will be far superior.

There’s a huge range of prompting techniques. Here are some of the most useful:

1. Instruction Prompts: Giving clear step-by-step instructions to guide the AI

2. Role Prompting: Asking the AI to respond as a specific persona or character

3. Few Shot Prompting: Providing examples to illustrate the desired output

4. Priming: Setting an initial context to shape the conversation

5. Embedding Prompts: Importing knowledge and logic from an external source

6. Chaining: Breaking down complex prompts into a series of smaller prompts

7. Constraining: Adding constraints to reduce undesired responses

8. Human Feedback: Iteratively collecting human judgments to refine the prompt

9. Checklisting: Providing a checklist to verify quality and completeness

10. Simplifying: Reducing prompt complexity to isolate issues

11. Dialogue: Conversing with the AI to guide it interactively

Over the course of this course you’ll get to try out all these techniques. But not theoretically. In practice. On your OWN business.

For now though I want to give you a Cheatsheet.

Structure all your prompts in this way and you’ll be 80% of the way there!

There’s a lot to remember here so I always make it easy for my Prompt Entrepreneur’s.

Use the RISEN method:

• Role - What persona should the AI adopt?

• Instructions - What clear directions are you giving?

• Steps - Are there numbered steps to follow?

• End goal - What is the desired output?

• Narrowing - What constraints are you adding?

For example:

Act as a master chef. (Role)
 
Give me a 5 step recipe for baked chicken breast. (Instructions)

1. tell me the ingredients needed
2. the steps to prepare
3. cooking instructions

(steps)

Give me everything in a checklist (End goal)

Keep these constraints in mind:

-Use only common ingredients

-Include approximate cooking times and temperatures

-Keep the recipe under 500 words

-Do not include any complicated techniques

-Focus just on the core recipe steps

(Narrowing)

The RISEN framework provides a structured way to build prompts that guide the AI to high-quality responses tailored to your needs.

Apply it to your tasks to immediately see improvements across the board.

Yes, your prompts will take longer to write but the results will propel you immediately from an amateur to an intermediate user.

Again you’ll have a chance to use these on your OWN business.